One of your top priorities as a pressure cleaning company owner is producing top-notch leads. However, it’s also the most difficult. You’ve come to the correct place if you’re seeking for fresh marketing strategies to keep customers coming back. A cheap way to advertise your pressure washing services is through print and flyer advertisements.
What kinds of pressure washing flyers are there?
Flyers for pressure washing services typically fall into one of three categories:
Postcards,
flyers, and
door hangers
Postcards that have been pressure washed measure around 4 by 6 inches and are perfect for windshields, doors, and mailboxes. They can target a wide audience and be tailored to particular neighborhoods, communities, and clients. However, printing costs can be significant because you have to leave one at each house you want to promote to.
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Tearaways for pressure washing are larger (approximately 8.5 x 11 inches) and have a more general advertisement above the tearaways’ contact details. These are ideal for mail lockers, community bulletin boards, and the exteriors of shops and restaurants (with permission). Despite having a smaller audience than postcards, they are less expensive because one poster can reach up to ten potential clients.
Similar to postcards, pressure washing door hangers are printed and cut to fit on a standard front door handle. Since they are placed at individual homes, their expenses are comparable, but they also have a similar wide reach and can be customized for particular communities or promotions.
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What information ought to be on a flyer for pressure washing?
The appearance of flyers after pressure washing can differ. While some are vibrant and expertly made, others are simpler and provide the same information. Whichever option you choose, your pressure cleaning flyers must always contain:
• Your business name
• Contact details, such as your phone number and website
• A succinct description of the pressure washing services you offer
• How to book an appointment
Other optional additions include:
• Your business logo and brand colors
• An image
• A promotion or discount
• Whether you offer free quotes
• A clever tagline
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Pro tip: Since the cost of pressure washing varies depending on the work, avoid including the cost on your flyers.
Keep your flyer straightforward and make sure it’s easy to read, above everything else. When potential customer looks at your flyer, they should know right away how to get in touch with you and what you have to offer. It’s wise to make things straightforward and aesthetically pleasing when promoting.
You don’t need to put anything outside the essentials on a straightforward tearaway flyer. However, you might want to spend more work on the layout and content of your flyer if it’s a targeted postcard or door hanger.