This blog offers you an imaginative yoga classes flyer template that you can use right away for posters, flyers, banners, and social media postings. In order to reach the proper audience, we have included supplied yoga class invitation wording that you may use inside your yoga flyer. You may also use those ad copy for Twitter, Instagram, and Facebook advertisements.
- Know your students
Yoga instructors frequently make the error of trying to please everyone. Your courses, however, are really designed for a specific group of pupils. Yoga for beginners that is mild draws a different crowd than heated vinyasa. You must have a distinct understanding of your target market before putting your yoga marketing strategies into action.
- Make up a persona for the ideal pupil. Consider the person’s gender, age range, marital status, degree of education, place of residence, and potential interests. Look at the students who have already arrived for class if you’re unsure. Ask them for their opinion. The kinds of classes or times they are interested in can surprise you.
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Update your website
Even independent yoga instructors require a separate website. It makes sense if you own a studio. You can assume that before attending a lesson, all of your pupils will look you up online. In light of this, check that your website has the following:
- Health guidelines – people will want to know that you are protecting pupils’ health.
A weekly schedule with thorough descriptions of each session and available online options
Bios and images of each teacher and the studio owner Advice for students, such as what to bring, what’s available, and what extras you offer (such as cooling clothes for savasana or showers)
Your location and contact information
- The COVID policies of Riff Studios in San Diego are made explicit on their home page.
If you haven’t changed your website in a while, think about doing so. Your web appearance should always be current, much like your course offerings.
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4. When students are prepared to explore yoga, they frequently conduct an online search as their first step. It’s essential to add your yoga business on Google My Business, Facebook Business, Apple Maps, and Yelp even if you don’t own a studio. Keep your listing current if you belong to the Yoga Alliance or other health-related organizations. While you’re about it, request reviews of your company from your frequent customers on these pages. Prospective students who are on the fence will be curious in what others have to say.
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5. Host special events
Create a compelling argument for some people to try yoga. Consider holding a lesson outside at a nearby park (check with the local municipality first to get any needed permits). Plan a workshop on the fundamentals of alignment, inversions, or another area in which you are an expert. A Zoom book club that discusses spiritual texts would be well-liked.
Mary Veal, a yoga instructor, organises worldwide retreats, which are thrilling when fewer people can travel.
- Post videos on social media
Although I can make my own asana flow every day, there are occasions when I’d rather watch a class of a different teacher on social media. You can also upload videos to share with potential pupils.
Not competing with other yoga instructors who are well-known on social media is the wrong mindset. Instead, pay attention to your target market and provide these free lessons as a means for them to become familiar with your teaching approach. It’s a good idea to publish on Facebook three to seven times per week, one of which should be a 30-minute Live session.
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7. Grow your email list
Maintaining communication is more crucial than ever, particularly during periods when people are more prone to stay at home owing to health precautions. Email marketing can help you do this while also informing students about forthcoming live and online classes.
The “Start here” call-to-action from Mang’Oh Yoga is a good strategy for requesting new students’ email addresses.
If you haven’t already, start collecting email addresses from your present pupils. It can be as easy-going as having a sign-in sheet at the start of class or as clever as giving out a free e-book in exchange for an email address on your website.
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Get flexible with your marketing
In the current market, teaching yoga can be difficult. However, if yoga has taught us anything, it’s that we can succeed despite our obstacles. You may attract students who value your work by being strategic and putting innovative yoga marketing concepts like those in this guide into practice.
Start with your current students to get the ball rolling. Ask them for recommendations and workshop suggestions. Update your website with these suggestions, and begin experimenting with new outreach methods including email collection, online or offline events, teaming up with a nearby non-profit to generate money, and more. Your results might astound you.